404

Limited drops. Independent designers.

404 × Southwave
A curated selection, brought to you by 404.

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404 × Hinlers
A curated selection, brought to you by 404.

Limited Time Offer

“As a thank you, get 10% off when you spend £50 or more!”

Offer automatically applied at checkout on orders above £50

Find your perfect fit

BUILT FROM WHERE WE’RE FROM.

A CAP THAT CARRIES KERALA — FROM KSRTC RIDES TO BACKWATER SUNSETS.

LOCAL MADE WORLDWIDE.

Bestseller

SouthWave x Kaapi Street Limited Edition Tee

Born from coffee, chaos, and community, SouthWave blends streetwear with culture and purpose - crafted for the dreamers, the builders, and the everyday grind.

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Bestseller

Hinlers - Left Hand Legacy

A bold graphic tee built around expressive artwork and everyday wearability. The Left & Legacy Tee features a heavyweight oversized fit, premium cotton construction, and signature LEFT. sleeve detailing that adds character from every angle.

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New arrivals

Made with care and unconditionally loved by our customers.

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