Limited drops. Independent designers.

404 × South Wave - Selected Pieces by 404

Driven by Calicut’s raw energy, South Wave blends streetwear, culture, and individuality into everyday essentials. A curated selection, brought to you by 404. “Mass fashion isn’t our thing. Never was.”

Built from where we’re from.

A cap that carries Kerala — from KSRTC rides to backwater sunsets.

Local Made Worldwide.

Limited Time Offer

“As a thank you, get 10% off when you spend £50 or more!”

Offer automatically applied at checkout on orders above £50

404 X Southwave

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RAY T-SHIRT

RAY T-SHIRT

ARCHIVE T-SHIRT

ARCHIVE T-SHIRT

RED LACED T-SHIRT

RED LACED T-SHIRT

RECYCLE SKATE EDITION

RECYCLE SKATE EDITION

WIDE-LEG TROUSERS

WIDE-LEG TROUSERS

TWO STAR RANGER SHIRT

TWO STAR RANGER SHIRT

RIPPED TANK TOP WOMEN

RIPPED TANK TOP WOMEN

BEANIE

BEANIE

Bestseller

SouthWave x Kaapi Street Limited Edition Tee

Born from coffee, chaos, and community, SouthWave blends streetwear with culture and purpose - crafted for the dreamers, the builders, and the everyday grind.

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Made with care and unconditionally loved by our customers.

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