- Join discussions on new drops
- Share styling ideas and inspiration
- Talk about streetwear, culture, and design
- Connect with others who support independent fashion
We believe fashion is more than clothing — it’s conversation, identity, and expression.
We believe fashion is more than clothing — it’s conversation, identity, and expression.
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We built 404 for those who move different.
Not found in trends. Not made for everyone.
Every piece is a reflection of where we come from and where we’re going — raw, intentional, and unapologetically local.
This is just the beginning.
Stay locked in.
— Team 404